Hockeysticky early access: what we are building and what comes next
Building is easy now, growing is the hard part, and Hockeysticky is an AI growth autopilot for early-stage products.
Where things stand
Access is invite-only
The sign-in page says access is invite-only for now.
The waitlist is open
Joining gets you one month of early access and an early-bird discount, per the website.
Two playbook goals are live
Awareness (getting found) and Trial (turning visitors into sign-ups).
Three goals are coming
Onboard, Retain and Expand. The Playbooks page marks them as coming, and no dates have been published.
Playbook goals: live and coming
flowchart LR A[Awareness: live] --> B[Trial: live] B --> C[Onboard: coming] C --> D[Retain: coming] D --> E[Expand: coming]
What Hockeysticky does today
| Capability | What the website says |
|---|---|
| Tailored playbook | Built around your startup or product, not a template library. It is updated as your market, evidence and releases change. |
| Release-to-growth loop | Four steps: Understand (read the release, product context and audience), Propose (choose plays, channels and tools worth testing), Execute (create, publish, reach out and launch within your guardrails), Learn (measure qualified visits and sign-ups, then improve the next playbook). |
| Awareness plays | The Playbooks page lists Content you own, Comparison and alternatives pages, Live conversations and Customer outreach. |
| Stack integrations | The site lists AI workspaces (Claude, Codex, ChatGPT, Gemini, Cursor, Lovable, Bolt, Base44), plus categories such as code, documentation, SEO, analytics, CRM and outreach. |
Other plays on the homepage
The homepage also describes plays for content elsewhere, creator partnerships, paid traffic, buying and trial intent, and community. This post does not claim those are available during early access. Check the Playbooks page for current status.
What comes next
Onboard, Retain and Expand playbooks
They extend the product from getting found toward customers who stick. The mission page describes the whole journey as Reach, Onboard, Activate, Retain and Expand, with Reach first.
Pricing
The pricing page says a value-based model is being validated, tied to qualified visitors and sign-ups. No prices have been published, so none are stated here.
Who this is for
The primary audience is solo founders and small teams who can ship with AI coding tools but have no users yet and no time to run growth. If that sounds familiar, the early-access setup is simple. Give Hockeysticky the website and blog, connect the code, and it handles the rest of the playbook work.
Two ways to take part
Join the waitlist
Get one month of early access and an early-bird discount.
Share an idea to test
No product yet? The website invites you to say which ideas you want to test. The contact page says every message is read.